About the Role
Job Summary:
As a Digital Marketing Intern, you will play a crucial role in developing and executing digital marketing strategies that drive brand awareness, engage our target audience, and attract international clients. You will work closely with our marketing team to manage social media platforms, run online marketing campaigns, and maintain our website. This internship provides an excellent opportunity to gain hands-on experience in digital marketing and contribute to the growth of a global business.
Key Responsibilities:
1. Social Media Management:
a) Create, schedule, and publish engaging content across various social media platforms (e.g., LinkedIn, Instagram, Facebook, Twitter).
b) Monitor and respond to comments, messages, and mentions to foster engagement and build a community around our brand.
c) Track social media metrics and analyze performance to optimize content strategy.
2. Content Creation:
a) Assist in creating compelling and relevant content, including blog posts, newsletters, product descriptions, and email campaigns.
b) Collaborate with graphic designers to produce visually appealing content for social media and website updates.
c) Develop and maintain a content calendar to ensure consistent posting and alignment with marketing objectives.
3. Search Engine Optimization (SEO):
a) Optimize website content for search engines to improve organic traffic and search rankings.
b) Conduct keyword research and implement SEO best practices across web pages and blog posts.
c) Monitor and report on website performance using tools like Google Analytics.
4. Online Advertising:
a) Assist in planning, executing, and managing paid advertising campaigns on platforms like Google Ads and social media.
b) Track and analyze the performance of advertising campaigns, including metrics such as click-through rates, conversions, and ROI.
c) Suggest improvements and adjustments to maximize the effectiveness of campaigns.
5. Email Marketing:
a) Design and distribute email marketing campaigns to engage with current and potential clients.
b) Manage email lists, segment audiences, and track the performance of email campaigns.
c) A/B test subject lines, content, and CTAs to optimize email open and click rates.
6. Market Research:
a) Conduct research on industry trends, competitor activities, and target markets to inform digital marketing strategies.
b) Identify opportunities for expanding our online presence in new markets and reaching international clients.
7. Website Management:
a) Assist in updating and maintaining the company website, ensuring content is accurate, up-to-date, and visually appealing.
b) Work with the web development team to implement design changes, optimize user experience, and improve site performance.
8. Reporting and Analysis:
a) Prepare weekly and monthly reports on the performance of digital marketing activities.
b) Analyze data to identify trends, insights, and areas for improvement in marketing efforts.
Requirements
Currently pursuing or recently completed a degree in Marketing, Digital Marketing, Business, Communications, or a related field.
Basic understanding of digital marketing concepts, including SEO, SEM, social media marketing, and content creation.
Proficiency in using social media platforms and tools like Hootsuite, Buffer, or similar.
Familiarity with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush) is a plus.
Strong written and verbal communication skills, with an eye for detail.
Creative thinking and the ability to generate new ideas for engaging content.
Ability to work independently and as part of a team, managing multiple tasks and deadlines.
Passion for marketing, digital media, and global business.
About the Company
At Vishvam Exports, we facilitate seamless international trade by delivering high-quality products across multiple industries. We connect manufacturers with global markets, ensuring businesses worldwide receive the essential tools they need for growth and innovation. Our experienced team provides customized solutions to meet each client’s unique logistics needs, ensuring efficiency, reliability, and precision in every transaction. Committed to excellence, Vishvam Exports drives success in the export industry by fostering innovation and ensuring smooth operations in global trade.